TJ Larkin

Author

TJ Larkin

AI Consultant and Founder of ATX AI Lab

AI consultant, media operator, and builder based in Liberty Hill, Texas. Three years deep in AI. Builds with Claude Code, ChatGPT, voice agents, and automation platforms daily.

3+Years building with AI
145K+Newsletter subscribers
27+Local media brands
ATXBased in Liberty Hill, TX

Credentials

Recent Articles

AI Voice Agents: Turn Missed Calls Into Booked Customers

AI voice agents answer every call, book appointments, and text leads for Austin and Austin businesses. How they work and what they cost.

Write Better Customer Emails with ChatGPT in 5 Minutes

Learn how to write professional customer emails using ChatGPT in under 5 minutes. Real prompts and templates for business owners in Austin, TX.

East Austin's Growth and Why AI Is the Only Way to Keep Up

East Austin is one of the fastest-growing cities in Texas. Local businesses that want to keep pace need AI systems handling their phones, content, and follow-ups.

Why South Austin Fitness Studios Need AI Now

How fitness studios in South Austin and East Austin can use AI to handle calls, reminders, captions, and reactivation. Real tools, real prices, ship this week.

ChatGPT vs Perplexity vs Google AI Overviews for Local Business

A side-by-side comparison of ChatGPT, Perplexity, and Google AI Overviews for local businesses in Austin, and South Austin. Which one sends customers your way.

AI 101 for Austin metro Business Owners in 2026

A plain-English AI guide for small business owners in Austin, South Austin, and East Austin. What AI is, what it does, and where to start today.

ChatGPT vs Claude vs Gemini: Which to Pay For in 2026

Three chat AIs, three price tags, one subscription you actually need. A plain-English comparison for small business owners in Austin and South Austin.

The Five Pages Every Local Business Needs for AI Search in 2026

AI search tools cite specific pages, not websites. The five pages every business in Austin, and South Austin needs to show up in 2026.

Austin's AI Gap: Where Local Operators Are Losing Ground

Austin businesses are quietly falling behind on AI adoption. An audit of fifty local sites shows the gap and the fastest ways to close it.

Google AI Overviews: Rank In the Summary, Not Under It

Google AI Overviews now appear on roughly 30% of searches. How local businesses in Austin, South Austin, and East Austin get cited inside the summary.

Get Your Austin Business Found by ChatGPT and AI Search

AI search is replacing Google for millions. How local businesses in Austin, and South Austin can get cited by ChatGPT and Perplexity.

Prompting 101: How to Actually Talk to ChatGPT and Claude

Most people get bad output from ChatGPT because they prompt badly. A working guide for Austin metro business owners who want real results from AI tools.

The Austin Businesses Already Winning With AI

Real Austin businesses using AI every day to win customers from bigger competitors. Five stories, no fluff. What they use and what they got back.

The $20 AI Stack That Runs a Small Business in 2026

A 20-dollar-a-month AI stack that handles half the operations of a small business in Austin metro. What to buy, what to skip, and how to start today.

What Schema Markup Is and Why Your Business Needs It

Schema markup is the code that tells Google and ChatGPT what your business does. A plain-English guide for Austin and Austin business owners.

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